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Influence Marketing is different than Influencer Marketing – Episode 139

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In a fitting second-to-the-end episode for us, the three of us discuss Influence Marketing. Bare with us as we dig deeply into the marketing terminology (along with A LOT of banter). If you’d like to read a little more before listening, here’s one against Influencer Marketing: from AdWeek that states “Companies spent an estimated $570 million on sponsored Instagram posts alone last year.” And here’s a Influencer Marketing pro from Forbes that mentions “A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.”

Amy’s quote on Influence Marketing

We hope you love what you learn because we learned it from doing The Geek Whisperers for a number of years. Some notes:

  • Differentiation of Influencer Marketing vs Influence Marketing
  • Influencer Marketing: Paying people to interact with your brand (in Amy’s terms, that’s an Influencer as a Service)
  • Amy’s Earned Owned or Paid model
  • People, Platforms, Content
  • Influence Marketing Council’s, found at https://influencemarketingcouncil.com/
  • Influence and Advocacy as skillsets
  • How to work with people, not use them
  • Understanding what’s a pebble and what’s a boulder and when to use which
  • Word of mouth and relationship as an old school process (it’s the craft beer of marketing these days)
  • The battle for seeing value (through metrics)
  • Where you and your career fits into Influence(r) Marketing

For your continued learning, read up on John’s work at the Influence Marketing Council (which Amy and Matt both participate in). And get ready folks, the last episode is up next!






Download audio: http://media.blubrry.com/geek_whisperers/geek-whisperers.com/wp-content/uploads/2017/10/TGW_139.mp3
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jonwreed
1 day ago
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this looks interesting...
Northampton, MA
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SPOS #587 - Scott Galloway Rants On The Digital Age

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Welcome to episode #587 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #587 - Host: Mitch Joel. He's one of the most respected thinkers in digital media. It's mostly due to his YouTube rants... and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum's Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters, Eddie Bauer, The New York Times Company, and UC Berkeley's Haas School of Business. I first discovered Scott's work as the Founder of L2 research (now owned by Gartner) and his incredible keynote presentations on state of the digital economy called, Winners And Losers In The Digital Age. Most recently, Scott published his first business book, The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google, and it's an incredible read. Enjoy the conversation...

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #587 - Host: Mitch Joel.

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jonwreed
8 days ago
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looks like fun
Northampton, MA
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SPOS #585 - Killing Marketing With Robert Rose

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Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation...

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel.

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jonwreed
22 days ago
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this should be a good 'un....
Northampton, MA
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SPOS #584 - Building Passion Brands With Jeff Rosenblum

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Welcome to episode #584 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #584 - Host: Mitch Joel. Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film. More recently, he published his first book, Friction - Passion Brands In The Age of Disruption. It's not only a great read, but it is beautifully designed. If that were not enough, Jeff is also the founding partner of a marketing agency called, Questus. In the end, great brands tell great stories... and that's what helps to beat the competition. Enjoy the conversation... 

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #584 - Host: Mitch Joel.

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jonwreed
29 days ago
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not sure what a passion brand is... guess we'll find out
Northampton, MA
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What would happen if we upload our brains to computers? | Robin Hanson

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From: tedtalksdirector
Duration: 12:17

Meet the "ems" -- machines that emulate human brains and can think, feel and work just like the brains they're copied from. Economist and social scientist Robin Hanson describes a possible future when ems take over the global economy, running on superfast computers and copying themselves to multitask, leaving humans with only one choice: to retire, forever. Glimpse a strange future as Hanson describes what could happen if robots ruled the earth.

The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more.

Follow TED on Twitter: http://www.twitter.com/TEDTalks
Like TED on Facebook: https://www.facebook.com/TED

Subscribe to our channel: https://www.youtube.com/TED

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jonwreed
37 days ago
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this should be fun :)
Northampton, MA
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SPOS #579 - Robert Wynne Says Social Media Is Worthless

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Welcome to episode #579 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #579 - Host: Mitch Joel. Traditional media is still king. Social media is worthless. Public relations is much better than advertising. This were only three of the crazy statements that arrived in my inbox about Robert Wynne and his book, Straight Talk About Public Relations. The irony of his asking to be on my podcast was not lost on me. In fact, I responded to his request with this: "Why would Robert want to be on my podcast if social media is useless?" So, here we are. A heated debate about marketing, advertising, public relations, social media and what gets attention and generates sales for brands. Robert is the president and founder of Wynne Communications. He is also a contributor to Forbes, where he writes a column on public relations. We got at it in this episode. Enjoy the conversation...

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #579 - Host: Mitch Joel.

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jonwreed
62 days ago
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this should be a dandy...
Northampton, MA
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