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SPOS #585 - Killing Marketing With Robert Rose

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Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation...

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel.

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jonwreed
1 day ago
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this should be a good 'un....
Northampton, MA
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SPOS #584 - Building Passion Brands With Jeff Rosenblum

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Welcome to episode #584 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #584 - Host: Mitch Joel. Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film. More recently, he published his first book, Friction - Passion Brands In The Age of Disruption. It's not only a great read, but it is beautifully designed. If that were not enough, Jeff is also the founding partner of a marketing agency called, Questus. In the end, great brands tell great stories... and that's what helps to beat the competition. Enjoy the conversation... 

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #584 - Host: Mitch Joel.

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jonwreed
9 days ago
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not sure what a passion brand is... guess we'll find out
Northampton, MA
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What would happen if we upload our brains to computers? | Robin Hanson

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From: tedtalksdirector
Duration: 12:17

Meet the "ems" -- machines that emulate human brains and can think, feel and work just like the brains they're copied from. Economist and social scientist Robin Hanson describes a possible future when ems take over the global economy, running on superfast computers and copying themselves to multitask, leaving humans with only one choice: to retire, forever. Glimpse a strange future as Hanson describes what could happen if robots ruled the earth.

The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more.

Follow TED on Twitter: http://www.twitter.com/TEDTalks
Like TED on Facebook: https://www.facebook.com/TED

Subscribe to our channel: https://www.youtube.com/TED

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jonwreed
16 days ago
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this should be fun :)
Northampton, MA
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SPOS #579 - Robert Wynne Says Social Media Is Worthless

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Welcome to episode #579 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #579 - Host: Mitch Joel. Traditional media is still king. Social media is worthless. Public relations is much better than advertising. This were only three of the crazy statements that arrived in my inbox about Robert Wynne and his book, Straight Talk About Public Relations. The irony of his asking to be on my podcast was not lost on me. In fact, I responded to his request with this: "Why would Robert want to be on my podcast if social media is useless?" So, here we are. A heated debate about marketing, advertising, public relations, social media and what gets attention and generates sales for brands. Robert is the president and founder of Wynne Communications. He is also a contributor to Forbes, where he writes a column on public relations. We got at it in this episode. Enjoy the conversation...

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #579 - Host: Mitch Joel.

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jonwreed
42 days ago
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this should be a dandy...
Northampton, MA
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SPOS #575 - Ryan Holiday Wants Brands To Be Perennial

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Welcome to episode #575 of Six Pixels Of Separation - The Mirum Podcast

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #575 - Host: Mitch Joel. He has quickly become one of the most interesting people that I know. Ryan Holiday is a strategist and writer. To me he is really becoming one of the best writers on the state of business and growth that there is. He seems to lead two lives. In one life, he's an astute marketer that has released bestselling books like Trust Me, I'm Lying and Growth Hacker Marketing. In another life (that he seems to running at the same time) he's taking ancient stoic philosophy and making it cool again with his wildly successful bestselling books, Ego Is The Enemy, The Obstacle Is The Way and The Daily Stoic. His book, The Obstacle Is The Way, has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. Now, he's back with a fascinating new book called, Perennial Seller - The Art of Making And Marketing Work That Lasts. I jumped at the opportunity to discuss this thinking in a world of Snaps, 140 characters, always-on marketing and more. Enjoy the conversation...

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #575 - Host: Mitch Joel.

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jonwreed
72 days ago
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an interesting business thinker for sure
Northampton, MA
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SAP: Microservices Drove the Need for Cloud Foundry

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An exclusively open source perspective of the software industry may sometimes fail to take into account certain, otherwise indisputable, realities. One of them is that SAP is the world’s fourth largest software producer by revenue. It wields tremendous influence among the world’s IT organizations. And only until very recently did SAP perceive open source as — to put it very, very mildly — a competitor.

But an effort has been under way at SAP to investigate one open source platform — Cloud Foundry — well before its official stance on open source technology was famously reversed. As Bernd Krannich, the technical lead for SAP’s cloud platform, told The New Stack’s Alex Williams, his colleagues began investigating Cloud Foundry as early as 2011. According to Krannich, it was VMware, which gave birth to Cloud Foundry, that started the process that brought SAP into the open source fold.

“We figured out the boundary conditions for us to engage into Cloud Foundry were not right at this point in time,” Krannich said. “That situation changed round about 2014, when the Cloud Foundry Foundation was about to be created.”

SAP has its own PaaS platform — one that’s competitive with Cloud Foundry, and which the company maintains is the leader in its space. The company still maintains that its unique, proprietary software portfolio — led today by its HANA in-memory database — is the driving factor toward adopting platforms based around database implementations. Cloud Foundry is one option, and SAP is now open to facilitating options.

Jana Richter, one of SAP’s project leaders, told The New Stack that the open source nature of Cloud Foundry is not the driving factor, but instead makes it easier for the community to adopt mechanisms with which to integrate HANA and other SAP technologies into their platforms. The word SAP’s people use for Cloud Foundry is “value-add.”

What tipped the scales for SAP actually embracing Cloud Foundry, was its customers’ need, and its own departments’ need, for enabling microservices architecture. Krannich told us that, as SAP customers more accurately define for themselves the services they want users to be able to consume, those services evolve into microservices. SaaS applications are then built atop that layer, perhaps on Cloud Foundry, perhaps on SAP’s own PaaS.

Listen now to the entire interview, in this latest edition of The New Stack Makers podcast, recorded at from the Cloud Foundry Summit in Santa Clara.

In This Edition:

1:15: SAP’s initial engagement with Cloud Foundry.
6:15: The role of SAP HANA in Cloud Foundry.
11:38: Exploring HANA as a DBaaS.
6:16: The direction of the SAP Cloud infrastructure and how Cloud Foundry plays a part in that.
19:19: How SAP will be building out its cloud platform and services with Cloud Foundry.
24:51: The meaning of ‘integration’ from a technical standpoint across multiple databases.

 Cloud Foundry and VMware are sponsors of The New Stack.

The post SAP: Microservices Drove the Need for Cloud Foundry appeared first on The New Stack.

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jonwreed
75 days ago
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some Cloud Foundry context from SAP.
Northampton, MA
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